成都麓月·创艺新川味是姚晓设冰?计事所务?荣誉作?品，采用意大利TASSANI艺术涂料MARMO、FOLK、PLAIN、BRERA产品。空间以现代时尚风格融合东方意境，新旧美学的互融与互生，让高端川菜会所流动着不容言说的生命力。

Chengdu Luyue · Chuangyi New Sichuan Flavor is an honorary product of Yao Xiaoshe's Ice Design Office, using Italian TASSANI art coatings such as MARMO, FOLK, PLAIN, and BRERA. The space blends modern fashion style with Eastern artistic conception, and the fusion and mutual generation of new and old aesthetics allow high-end Sichuan cuisine clubs to flow with indescribable vitality.

品牌形象以“月”为核心演变，并将其打造为餐厅的超级符号，成为是空间设计中的点睛之笔。重复的“月”之图形不断递进升华，传递着引客、迎客、落客、悦客...

The brand image evolves with the "moon" as its core and is transformed into a super symbol of the restaurant, becoming the finishing touch in spatial design. The repeated shape of the moon constantly elevates and conveys the concepts of attracting, welcoming, dropping off, and pleasing guests

1    初印象 以月入馔

    To feed with the moon

站在远处观看麓月·创艺新川味外立面，月的意形油然而生，品牌的超级符号映入眼帘。以月入馔，在喧嚣的商场中一眼被吸引。极具特色的青砖瓦片上，呼吸灯盏盏，如浩瀚星空的点点繁星。

Standing in the distance, watching the exterior of Luyue · Chuangyi New Sichuan Flavor, the meaning of the moon arises naturally, and the brand's super symbol comes into view. As the moon enters the feast, one is immediately attracted in the bustling mall. On the distinctive blue bricks and tiles, breathing lamps are like the scattered stars in the vast starry sky.

2   走进场域 沉浸式幻月

    Immersive Phantom Moon

入口处艺术雕塑

入口处恢宏气派，园柱体错落有致，一面作至高规格的迎客礼仪，一面与地面形体各异的月相光圈，共同创意出日全食的投射隐喻。月于不同时间的形变，伏笔于行走的动线中，时间在空间里生成，流转……顶面曲线几何勾勒，光圈缭绕仙雾飘逸，天地倒叙，氤氲迷幻，一眼坠入盗梦世界的深邃悠远。

The entrance is grand and magnificent, with the pillars arranged in a neat and orderly manner. On one hand, it serves as the highest standard of welcoming etiquette, while on the other hand, it creates a different lunar phase aperture with the ground, creating a metaphorical projection of a total solar eclipse. The deformation of the moon at different times, foreshadowing the movement of walking, and the generation and circulation of time in space... The top curve is geometrically outlined, the aperture is shrouded in ethereal mist, the sky and earth are reversed, shrouded in mist and illusion, and one falls into the profound and distant world of Inception at a glance.

空间内与外的要素关联思维，成全了不同功能片段集结成篇。以前台为轴线，月的幻象诗意一路绵延，后一分为二。向左，“日全食”穿针引线导向散客区的“大千风味”；向右，“日全食”的镜像承接前序，别有一番天地趣致。色，质，形等，处处埋下细节关联的线索，呼应，延续，书写为连贯性的叙事。

The thinking of the correlation between elements inside and outside the space has formed a collection of different functional fragments. With the front desk as the axis, the poetic illusion of the moon stretches all the way, dividing into two. To the left, the "total solar eclipse" leads through the needle to the "Daqian flavor" of the individual tourist area; To the right, the mirror image of a total solar eclipse continues the previous sequence, creating a unique sense of heaven and earth. Color, quality, form, and other details are buried everywhere, echoing and continuing, writing as a coherent narrative.

△水墨画艺术装置

△灵感来源｜张大千泼墨山水

△艺术装置落地过程

设计美学对餐饮品牌的赋能，倾向于科学的营销逻辑与场域艺术的全情沉浸双面解题。即使是散客区，亦给予了自然而成的半围合分区，和多窗口的对外链接。张大千泼彩山水画转译为立体艺术装置，点化了人间风味与山海之间的想象灵感，从天地馈赠的自然采集，到达这一方餐桌的隐喻呼之欲出。

The empowering effect of design aesthetics on catering brands tends to focus on both scientific marketing logic and immersive field art in solving problems. Even in the individual customer area, a natural semi enclosed partition and multi window external links are provided. Zhang Daqian's colorful landscape paintings have been translated into three-dimensional art installations, embodying the imaginative inspiration between human flavors and mountains and seas. From the natural collection of gifts from heaven and earth, the metaphor of reaching this dining table is about to emerge.

日全食意向的逆世界镜反意趣，是沉浸式幻月主线索下，设计赋予宴会厅的独特情绪语言。金色立柱领衔装置于顶面处造境，在7米高的辽阔中格局全开，现代艺术的简净，可塑风格适配于每一场主题宴请的款待。立面艺术漆涂料肌理渐变，与月球表面的细雕精琢暗合，宇宙洪荒的亘古愈发沉浸。

The reverse world mirror of the intention of a total solar eclipse is a unique emotional language designed to imbue the banquet hall with an immersive lunar theme. The golden pillar is installed at the top to create an atmosphere, and the layout is fully opened in a 7-meter-high expanse. The simplicity of modern art and the malleable style are suitable for every themed banquet. The texture of the fa ? ade art paint gradually changes, perfectly complementing the intricate carving on the surface of the moon, making the vastness of the universe increasingly immersive.

月夜迷离，星河共璀璨，连包空间以天地之呼应作浪漫“写生”，星云浩瀚，幻境沉浸。一并写入风味的，还有青砖成墙的归脉。狭长挑空以生态天景的技法，将意向引向川西独有的地域风情，处处指向品牌溯源的精神与文脉。

The moonlit night is shrouded in confusion, and the starry river shines together. The connected space creates a romantic "sketch" with the echo of heaven and earth, creating a vast expanse of stars and immersing oneself in illusions. Along with the flavor, there is also the Guimai, which is made of blue bricks and walls. The technique of using ecological landscapes to narrow and narrow the air leads the intention towards the unique regional customs of western Sichuan, pointing to the spirit and context of brand traceability everywhere.

   3       深入探究  一路逐月

         Along The Way, Month By Month

艺术漆涂料肌理落笔于楼梯，担纲起行走动线的引导者，和月之主线篇章的持续讲述者。曲线微折，自成幽径，光的加持下，一路“逐月”的意向，更接近于对终极神秘的一探究竟。

The artistic paint texture is written on the stairs, serving as a guide for walking and a continuous narrator of the main storyline of the moon. The curve bends slightly, forming a secluded path. With the blessing of light, the intention of "going month by month" is closer to exploring the ultimate mystery.

△麓月餐厅二层

△VIP大包间门口艺术装置

恢宏与细部描摹，是空间的双向叙事。一枝柿柿如意的美好寓意，在微观处造境，成为登上二层的首个迎接节点。廊道对称秩序与中国红意气相投，将庄重的礼仪拉满。磨砂与光面材质各司其职，麓月标识以实体与镜像的双面烙刻，成为一切造境的终章落笔，品牌的调性与精神即刻生成，识别。

The grandeur and detailed description are bidirectional narratives of space. The beautiful symbolism of a piece of persimmon is created at the micro level, becoming the first welcoming node to climb the second floor. The symmetrical order of the corridor is in line with the Chinese red spirit, filling the solemn etiquette. The matte and glossy materials each have their own functions, and the Luyue logo is engraved on both the physical and mirror sides, becoming the final chapter of all creation. The brand's tone and spirit are immediately generated and recognized.

扶梯的解构主义，不止于回环叠复的无穷视觉折趣，更利用抬高之姿即成高格之境，成C位光环。可谓集大成之力，怀匠心成势，围合盛意，纳藏乾坤，当之无愧成为全场焦点，款待最尊贵的宾客。

The deconstructionism of escalators is not only limited to the endless visual twists and turns, but also utilizes the lifting posture to form a high grid realm, forming a C-position halo. It can be said that the gathering of great strength, with craftsmanship and grandeur, enclosing the grandeur, and embracing the world, truly becomes the focus of the entire venue, entertaining the most esteemed guests.

登顶处豁然开朗，7米高的格局，全部交由中国红与传统斗拱结构完成，此境只应天上有的视觉惊艳背后，是传统的解构与文化的格局重塑。折叠，开放，斗拱链接起整个二层的连续书写，体块化身扶梯片段，负责模糊空间界限，空间情绪游离于私密与沟通的互变关系。

At the top of the mountain, the seven meter high pattern was completely completed by the Chinese Red and traditional arch of wooden architecture structure. This scene should only be behind the visual stunning in the sky, which is the traditional deconstruction and cultural pattern remodeling. Folding and opening, arch of wooden architecture links the continuous writing of the whole second floor, and the block incarnates the escalator segment, which is responsible for blurring the space boundary, and the space emotion dissociates from the mutual change relationship between privacy and communication.

4    月为索引 一脉传承

      To feed with the moon

△大鱼海棠艺术雕塑

于繁华之下，起于高阁处，得一方净土，掬水月在手，可容风味之欢宴，可纳品茗之雅集，可释隐逸之情。顶部以大鱼海棠艺术装置作逍遥意，点化水月镜花的自在虚实语境。中国红明艳热烈，天地共和，恣意情白茶清欢，凝固大美，艺术张力与精神盛意皆在其中。

Under the hustle and bustle, starting from a high pavilion, one can find a pure land, holding the water and moon in one's hand, accommodating a feast of flavors, accommodating an elegant collection of tea tasting, and releasing a sense of seclusion. At the top, a large fish and crabapple art installation is used to create a carefree atmosphere, embodying the free virtual and real context of water, moon, and mirror flowers. Chinese red is bright and passionate, with a republican world and unrestrained emotions. White tea is pure and joyful, solidified with great beauty, and artistic tension and spiritual grandeur are all present in it.

△总设计师姚晓冰创作包间字画过程

每个VIP室皆是独立章节，以恢宏做序，各自书写风情。月的超级符号化身月球灯，做点睛之笔，月之情更近。举杯可邀明月，丹青虚写豪情，榫卯结构与斗拱工艺内外呼应互生，在市悠然的东方隐意无穷。

Each VIP room is a separate chapter, with a grand preface, each writing its own style. The super symbol of the moon transforms into a moon lamp, making the finishing touch and bringing the moon closer together. The moon can be invited to raise a glass, and the verdant painting shows the heroic feelings. The tenon and mortise structure and the arch of wooden architecture technology echo each other inside and outside, which has infinite implications in the leisurely east of the city.

青瓦有意，暗引川西乡情，转译为一整个曲面的古韵印记。一注光倾泻注魂，仿佛古城墙上生长出一支在地的蕨类生命力意向。月是指引，月为思寄，化身为无形的精神线索，唤起风味寻根，满室情怀浸染。

Qingwa intends to convey the local sentiment of western Sichuan, and translates it into an ancient imprint of a curved surface. A burst of light poured down on the soul, as if a fern's vitality intention had grown on the ancient city wall. The moon is a guide, a reflection of thoughts, transformed into intangible spiritual clues, evoking flavors and roots, and imbuing the room with emotions.

现代材质的架构下，朱色生香，古意仰仗克制抒情起于内韵处。引芝兰入室，借松柏颂情，自然与写意两大美学体系融合其中，社交属性与文化内核相得益彰。空间与空间的沟通欲言又止，借框景与呼应，生长言有尽而意无穷的迷离关系。

Under the framework of modern materials, vermilion produces fragrance, and the ancient meaning relies on restraint to express emotions, starting from the inner rhyme. Introducing Zhilan into the room, praising emotions through pine and cypress trees, integrating the two aesthetic systems of nature and freehand brushwork, the social attributes and cultural core complement each other. The communication between space and space is elusive, with the use of framing and echoing, creating a confusing relationship where words are endless and meaning is endless.

月为索引，当代艺术化于骨，东方意境升为魂，框景的含蓄，体块的穿插，新旧美学完成了一场时间流转中的互融与互生。场域之高格更在于精神至上，月转时空，立于今境，一眼共情千年的隐逸雅事，一味唤醒文脉的溯源启承。

The month serves as an index, contemporary art is transformed into bones, Eastern artistic conception is elevated to soul, the implicit framework of scenery, the interweaving of blocks, and the integration and generation of new and old aesthetics have completed a time flow. The high standard of the field lies in the supremacy of spirit, with the moon changing time and space, standing in the present realm, and a glimpse of the hidden and elegant things that have resonated for thousands of years, blindly awakening the origin and inheritance of the context.

△一层平面图

△二层平面图

项目名称｜麓月·创艺新川味(旗舰店) 

项目地址｜中国 成都 天府新区和悦广场

项目面积｜1780㎡

设计单位｜姚晓冰设计事务所

主案设计｜姚晓冰

辅助设计｜赵彬贝、肖祥宇、黄靖珊

装置艺术设计与执行｜姚晓冰、肖雨晴

VI策划与执行｜樊小畅、苏陈科 / 分寸

品牌宣传｜杨悦、潘奕然 / 姚晓冰设计事务所

深化设计与项目落地｜罗保安、阳建立、周庆玲、王清松 / 晓安精工

主要材料｜TASSANI艺术涂料 MARMO、FOLK、PLAIN、BRERA

项目摄影｜吴鉴泉

项目视频｜王天洪

内容策划｜清歌传媒

姚晓冰

姚晓冰设计事务所创始人设计总监

姚晓冰先生毕业于西南交通大学建筑系，工业设计学士和环境艺术规划学研究生。后在意大利米兰理工大学，米兰新美术学院(NABA)修读室内设计专业。并担任CIID中室学成都室内建筑师中心秘书长, 成都建筑装饰行业专家，英国SBID室内协会会员，中国建筑装饰协会环境艺术分会副秘书长，四川师范大学硕士研究生导师，西南民族大学建筑设计院毕业答辩导师等社会责任。

文章来源于【环球设计】，有改编

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